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RE FRAMED IT
Project type
Branding, Graphic Design. Visual Identity
Date
2024
RE FRAMED IT is a purpose-driven brand giving vintage eyewear a second life as sunglasses. A visual storytelling approach to branding that highlights the transformation of objects—and perspectives. The name is central to the design language, not only suggesting the physical reframing of eyewear but also symbolising a shift in how we view waste, value, and function. Through visual identity and storytelling system reflecting the brand’s sustainability mission and fashion-forward aesthetic, using a modular typographic logo, inclusive product photography, and vibrant lifestyle imagery. The identity celebrates the history and character of each frame while educating and engaging users about upcycling and circular design, turning RE FRAMED IT into a meaningful and socially conscious brand.
